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From Waste to Taste: How Breweries Are Turning Food Scraps into Beer
With a focus on sustainability increasing in importance to the food and beverage industry, breweries looking for ways to reduce waste are finding unique solutions using their beer. And one of the solutions on offer is to divert materials like food scraps (bread, fruit and grains) such as these into value-add brewing. Read on to discover how […]
What’s Next After Hard Tea? The Future of Flavored Alcoholic Beverages
Hard alcohol based “flavors”, such as flavored tea have skyrocketed but you can be sure that the future of these brown sugar sipable alcholic beverages are far from over Here are more flavors in infused alcohol as the world of flavored drinks going down. 1. Recently Launched Hard Sparkling Water Refreshers If the new batch […]
Low-ABV, High Flavor: The Growth of Sessionable Alcoholic Beverages
Drinking Smart in a New Era Stronger no longer equates to better. More individuals today are reaching for low-ABV (alcohol by volume) beverages that provide excellent flavor without the buzz excess. Sessionable drinks are having a major moment whether it’s a light cocktail in a can, a spritz-friendly vermouth, or a crisp session IPA. It’s […]
Bud Light loses more ground, slipping to No. 3 in America
Bud Light, once the top-selling beer in the U.S., has faced a challenging year after a boycott disrupted its position. The situation has only worsened: the brand has now dropped to third place. Michelob Ultra, another beer brewed by Anheuser-Busch, has surpassed Bud Light to become the second-best-selling beer in grocery and convenience stores during […]
Gen Z wants flavorful drinks. Here’s how Big Beer is trying to attract them
Beer and hot dogs are synonymous with patriotism, but at your July 4th barbecue, you might find fewer beers as spiked seltzers, canned cocktails, and hard teas take over the cooler. This shift is largely driven by Gen Z, the youngest generation of legal drinkers, whose preferences are significantly different from previous generations, according to […]
What is an IPA? A deliciously happy accident of beer history or the colonial marketing of a frugal recipe?
“Do you know where IPAs come from?” I’ve asked friends while holding a pint of what I call “exhibit B,” secretly hoping they don’t already know the answer. Heaven? The hop fairy? My dreams? All good guesses, but no. I launch into my version of IPA’s origin story: “When the British occupied India, troops received […]
This beer is made from recycled shower water
Epic OneWater Brew might taste just like any other beer, but its key ingredient is unique: it’s brewed with water recycled from showers, sinks, and washing machines in a residential building. The water goes through a thorough treatment process, including microfiltration and ultraviolet light, making it safe to drink. This innovative beer aims to raise […]
We’re way past hard seltzer: The spiked drinks keep coming
Recently, I was asked for ID when trying to buy lemonade. I thought the cashier was joking, but then she pointed to the label that read “spiked.” I laughed and went for a regular lemonade instead—after all, it was only 2 p.m. on a Wednesday. These days, it’s easy to make that mistake, as nearly […]